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BETTER BY DESIGN®
We are athletes, academics, and scientists: united by a commitment to health and human performance for over 15 years. We’re here to strip out the complexity and pseudoscience surrounding sports nutrition by offering simple, straight-forward, and scientific award-winning solutions to help you reach your full potential.
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No Proof. No Product.
Radically Transparent
We showcase, rather than hide, the research and formulas of every product we make.

It’s in our white papers where you’ll learn how we go from molecular mechanism to clinical outcome, challenging each individual ingredient at every stage.
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JAMES JOHNSON
NEVER TOO LATE.
This is the inspirational story of a man who became a professional bodybuilder at the age of 50. If you ever thought it was too late to get off the couch and make a change, this is the story you need to hear.
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BUILD & BURN
WORKOUTS MADE EASY.
Our YouTube® channel is your best resource for premium, 100% free, fat-burning and muscle-building workouts. Whether it’s a barbell or a kettlebell: you’ll find weekly workouts to help people from all skill levels achieve faster results.
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Our Customer Service Reps are NASM™ certified and ready to help you reach your fitness goal.
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